Does Size Matter?
With Penises? Yes, a bit.
With Board Games? Oh yes. Very much so.
Here at Captain Fats (The brains behind such things as "Game Off" and "Game Off 2 - This Time It's Equally As Personal As It Was Before") we pay attention to feedback.
I say pay attention. What I mean is rejoice at positive reviews and despair at negative ones.
When it comes to feedback, most of the negative stuff is along the lines of "didn't like it" or "boring". What can you can do if your game is just not someone's cup of tea? Suggest coffee?
No, no, "small" is the main real complaint. Some people really go on about it, like old Mike there.
Now, a few things occur. Things like:
- Do people have eyes?
- What do they think "Portable" means?
- Are visual spatial skills just a thing of the past?
- 10.4cm - that's pretty big, is it? No, wait, inches. What? I think it's regular, probably. Yeah. No further questions.
The truth is simple. People really hate getting something small when they were expecting something big.
So it's a little problem for us.
When we invented Game Off, we thought long and hard about how big it should be. We thought about other things like:
- How many cards do we need?
- Should the box be much bigger and have a plastic insert?
- Should we make a board?
- Dice or a spinner thingy?
- Timer? Some games could drag on a bit, eh?
The truth is that we went for simplicity every time.
Old Mikey Boy suggested that the box should be A5 sized. That's:
- 21cm by 14.8cm. which is 310.8cm²
Our Game Off is:
- 10.4cm by 10.4cm, which is 108.16cm²
Mike's is three times the volume if we keep the box depth the same.
At that size, we would have probably made a board, added a timer and a plastic insert. We would have kept to 120 cards because that's exactly how many fit on a printing plate. Bit of manufacturing knowledge for you there.
The alternative would be 120 cards floating about in a big box. Imagine the reviews of that..
*Note - there are two general sizes of playing card: Poker size and Bridge size. Bridge are your general pack of playing cards. Poker are slightly wider. In Game Off, we have Poker sized cards because we wanted extra space for the wording. Mike knows.
So. Money talk. Is The Mickster right? Will it "make huge inroads to the manufacturers profit"?
- The minimum amount of games you can have manufactured is 1000. (It's not worth their time otherwise.)
- The more you make, the cheaper they are per thousand.
- The cheaper they are, the more profit you make per game.
- BUT! If your game doesn't sell, you're stuck with THOUSANDS OF GAMES. So you look for a balance.
The balance: We had 4000 units made when we launched.
It cost us in the region of £2 per game.
To have it made in A5 with the extra bits would have cost nearer £4 per game, especially taking tooling costs and extra design work into consideration.
We can store 2592 units of Game Off on one shipping pallet.
A5 or "Mike's" Game Off would have been 864 per pallet. It costs around £200 to ship a pallet. So, that's going to cost an extra £400 in shipping right there.
Whichever you cook it, Game Off goes from £12.99 RRP to Mike's Version at £16.99 RRP just like that.
And that's with no extra profit for the company. In fact, less profit, since the VAT bill would be 80p per game higher.
More tax for the government, which we all so dearly love.
- Extra cost buys no benefits to the gameplay.
- It buys unnecessary extra plastic and paper waste
- Higher RRP makes the game less competitive on the marketplace
- 80p extra VAT to pay per game.
- Extra £8,000 investment to get the business off the ground
- Makes inroads into manufacturers profit
Thanks for the feedback, Mike. We're glad that the grandchildren say it's fun.